OWL & BEAR

For this assignment, I created branding for a fictional client called Owl and Bear, a baby boutique. The goal was to develop a playful and inviting brand identity that would appeal to parents and caregivers. I used Adobe Illustrator to design the logo, incorporating fun, soft colors. Once the logo was finalized, I applied it to various branding materials, including an envelope and a letterhead, to showcase how the design would appear in real-world applications. The overall design emphasizes a friendly and comforting feel, aligning with the boutique’s focus on baby products.